Metaverse Project for the Shiba Inu crypto ecosystem

CATEGORY

TIMELINE

1.5 Year

INDUSTRY

Metaverse

TOOLS

Figma, Adobe Creative Suites, Unreal Engine

CONTEXT

Shib the Metaverse is a large-scale virtual world built for the Shiba Inu crypto ecosystem, designed to transform a decentralized community into an immersive, interactive digital space. Users can explore, customize, build, play, and connect through interconnected systems such as Avatar Builder, Plot Builder, mini games, and Shib Portal, a unified game launcher. The experience blends community-driven gameplay with blockchain-powered ownership, aiming to be futuristic yet accessible to non-technical users.

Shib the Metaverse is a large-scale virtual world built for the Shiba Inu crypto ecosystem, designed to transform a decentralized community into an immersive, interactive digital space. Users can explore, customize, build, play, and connect through interconnected systems such as Avatar Builder, Plot Builder, mini games, and Shib Portal, a unified game launcher. The experience blends community-driven gameplay with blockchain-powered ownership, aiming to be futuristic yet accessible to non-technical users.

Shib the Metaverse is a large-scale virtual world built for the Shiba Inu crypto ecosystem, designed to transform a decentralized community into an immersive, interactive digital space. Users can explore, customize, build, play, and connect through interconnected systems such as Avatar Builder, Plot Builder, mini games, and Shib Portal, a unified game launcher. The experience blends community-driven gameplay with blockchain-powered ownership, aiming to be futuristic yet accessible to non-technical users.

ROLE & RESPONSIBILITIES

I worked as a UI/UX Designer across multiple core systems, focusing on clarity, accessibility, and long-term engagement within a complex metaverse environment. Responsibilities: ✏︎ Designed wireframes, interactive prototypes, and high-fidelity UI ✏︎ Led UI/UX design for in-game systems, menus, chat, and onboarding ✏︎ Designed web and launcher experiences supporting the metaverse ✏︎ Collaborated closely with the Technical Director, Product Manager, Creative Director, and engineers ✏︎ Iterated designs through usability testing and developer feedback My goal was to make a technically complex Web3 product feel intuitive, welcoming, and human-centered.

User Interface of Plot Builder
User Interface of Plot Builder
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Project Gallery Image for 50% width of the screen #1
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Systems Overview:

⚙️ Shib: The Metaverse Core UI: ✏︎ Interactive world map for navigation ✏︎ Real-time chat system for social interaction ✏︎ Onboarding & tutorial flows to guide new users ✏︎ Designed for scalability, accessibility, and retention 🧍Avatar Builder: ✏︎ Deep character customization: facial features, outfits, accessories, and colors ✏︎ Presets + mix-and-match flexibility ✏︎ Focused on usability, performance, and visual clarity ✏︎ Designed and iterated in collaboration with artists and developers 🏠 Plot Builder: ✏︎ Land-building tool allowing users to design and customize virtual plots ✏︎ Interactive toolsets with real-time feedback ✏︎ UI designed to simplify complex creation workflows 🎣 Fishing Mini Game: ✏︎ Designed a fully approved concept including UI, progression, and rewards ✏︎ Created as a foundation, aligned with the metaverse ecosystem 👾 Shib Portal: Game Launcher ✏︎ Steam-inspired launcher serving as the gateway to all Shib experiences ✏︎ Designed login flows, dashboards, and navigation ✏︎ Unified access to games, updates, and player profiles 🛜 Landing Page for Shib the Metaverse ✏︎ Central hub for features, updates, events, and browser-based access ✏︎ Designed for discoverability, engagement, and conversion ✏︎ Optimized for both new and returning users

Project Gallery Image for 50% width of the screen #2
Project Gallery Image for 50% width of the screen #2
Project Gallery Image for 50% width of the screen #1
Project Gallery Image for 50% width of the screen #1
Outcome & Learnings:

Shib: The Metaverse successfully launched, with core systems playing a major role in user adoption and engagement. 🤩 Key Outcomes ★ Increased user retention through streamlined onboarding and tutorials ★ Stronger engagement via customization systems (Avatar & Plot Builder) ★ Improved community interaction through chat and Shib Portal integration ★ 2× conversion rate improvement compared to the previous version 💡 Impact ★ Lowered entry barriers for non-technical users entering Web3 ★ Strengthened Shib’s brand presence through a cohesive design system ★ Established a scalable UX foundation for future features and expansion ★ Received strong positive community feedback post-launch This project sharpened my ability to design large-scale, system-driven UX while balancing product vision, technical constraints, and community needs.